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Creating a Google My Business profile – part 2

Creating a Google My Business Listing

In part 1 of this tutorial I explained what Google My Business is, how it works, and how it can help boost your local SEO.

In part 2 I’ll show you how to create your account and optimise it.


Step 1: Create an account and claim your listing

Go to the Google My Business website and click the Manage Now button


Google My Business - signup page


Following the prompts, enter your business name and other information as requested.


Google My Business - create a listing

Once done you will be asked to verify your account.

Depending on your business type, you may be given the option to do this by phone or email. If not, then Google will snail mail a postcard to your business address containing a verification code. This usually takes around a week. When you receive it, login to your Google My Business account and enter the code to complete the process.

Step 2: Adding information and images to your profile

As mentioned in part 1 of this guide, Google search results favor businesses that provide the most detailed and accurate information. So once you’ve verified your profile, it’s important to include as much information as possible in your listing. Doing this will ensure that potential customers are able to quickly get the information they need from your listing.

What you include will somewhat depend on your business and target audience. However, it’s a good idea to make sure that your basic information such as business hours, contact details etc are correct. Also remember to add some photos of your business, products or services.


Completing your Google My Business profile


A great way to improve your SEO is by including keywords in your profile description. Think about the keywords or search phrases people may use when looking for your business, and include them in your content.


Make sure your listing clearly describes what your business does, where it’s located, and what it has to offer. Try looking at it from a customers point of view. What information you would look for? Would the information provided make you want to contact or visit your business?

Step 3: Don’t forget about your listing!

Once you’ve created your profile and setup you listing, it would be natural to forget about it. Don’t!

It’s a good idea to check your listing periodically, and do the following:

  • Ensure all information is accurate and up to date
  • Respond to customer reviews and questions. This is an excellent way to interact with your customers, and show them that you care about their experiences
  • Check your Google My Business ‘Insights’. These analytics will offer you a valuable glimpse into customer activities, including how they’re finding your listing and what actions they take afterwards.
  • Add new content – this could something as simple as changing the photos in your listing.

It’s strongly that you make the above tasks a priority as a part of your overall SEO strategy.

It won’t take you long to do, and it can help to bring in more local business.

Creating a Google My Business profile – part 1

Have you created a Google My Business profile?

I hope so, because it’s a great way to improve your local SEO, and to get your website noticed.

But don’t just take my word for it. Here’s what the Google website says:


“Engage with customers on Google for free

With a Google My Business Account, you get more than a business listing. Your free Business Profile lets you easily connect with customers across Google Search and Maps.

Get customers with a great Business Profile

You can post photos and offers to your profile to show what makes your business unique, and give customers reasons to choose you every time.

Give customers more ways to reach you

Your customers are ready to connect – by calling, messaging or leaving reviews. Now, with more ways to transact, you can do more business.

By creating a Google My Business profile, you can help your business rank higher in search results, whilst making it easier for customers to find the information they’re looking for”.


So what is Google My Business?

It’s a free tool from Google that helps business owners manage their online presence across the search engine.

You simply create an account and claim your business listing. A Google Maps location is generated that synchronizes with the search engine, in order to make your business easier to find.



Google My Business also helps to display details about businesses that are related to specific searches.

In the example above I searched for “coffee shops”, and the search results list several and their location on a map. This is a great way of letting potential customers know about your nearby establishment.

You also have the ability to add or change the details that are displayed in your businesses profile.

You can add your business address, phone number, and opening hours, and more. Plus it lets you manage customer reviews, and monitor key analytics such as impressions, clicks, and subscribers.

How Google My Business Works

Google has many different ways of ranking business listings, the main ones being:

  • relevance
  • distance
  • prominence

Relevance – how well your business matches what people are searching for.

For instance, if your business description is vague, it’s unlikely to rank very well.


Be as clear as possible when explaining what you offer to customers.

Distance – how far away from the searchers location is your business?

This might sound simple, but Google uses a variety of factors to rank local searches. This includes any local-oriented content that’s connected with your site, such as links to related events and other nearby businesses.

Prominence – how much activity there is around your listing.

Lots of quality links on your site can improve its prominence, as does regular activity.


Make sure you regularly update your website, business listings, and anything else online with fresh photos, new reviews, events, blog posts etc.


In part 2 of this guide, I’ll show you how to create your Google My Business listing, and how to optimise it.