Creating a Google My Business profile – part 1

Creating a Google My Business profile – part 1

Have you created a Google My Business profile?

I hope so, because it’s a great way to improve your local SEO, and to get your website noticed.

But don’t just take my word for it. Here’s what the Google website says:

 

“Engage with customers on Google for free

With a Google My Business Account, you get more than a business listing. Your free Business Profile lets you easily connect with customers across Google Search and Maps.

Get customers with a great Business Profile

You can post photos and offers to your profile to show what makes your business unique, and give customers reasons to choose you every time.

Give customers more ways to reach you

Your customers are ready to connect – by calling, messaging or leaving reviews. Now, with more ways to transact, you can do more business.

By creating a Google My Business profile, you can help your business rank higher in search results, whilst making it easier for customers to find the information they’re looking for”.

 

So what is Google My Business?

It’s a free tool from Google that helps business owners manage their online presence across the search engine.

You simply create an account and claim your business listing. A Google Maps location is generated that synchronizes with the search engine, in order to make your business easier to find.

 

 

Google My Business also helps to display details about businesses that are related to specific searches.

In the example above I searched for “coffee shops”, and the search results list several and their location on a map. This is a great way of letting potential customers know about your nearby establishment.

You also have the ability to add or change the details that are displayed in your businesses profile.

You can add your business address, phone number, and opening hours, and more. Plus it lets you manage customer reviews, and monitor key analytics such as impressions, clicks, and subscribers.

How Google My Business Works

Google has many different ways of ranking business listings, the main ones being:

  • relevance
  • distance
  • prominence

Relevance – how well your business matches what people are searching for.

For instance, if your business description is vague, it’s unlikely to rank very well.

TIP :

Be as clear as possible when explaining what you offer to customers.

Distance – how far away from the searchers location is your business?

This might sound simple, but Google uses a variety of factors to rank local searches. This includes any local-oriented content that’s connected with your site, such as links to related events and other nearby businesses.

Prominence – how much activity there is around your listing.

Lots of quality links on your site can improve its prominence, as does regular activity.

TIP:

Make sure you regularly update your website, business listings, and anything else online with fresh photos, new reviews, events, blog posts etc.

 

In part 2 of this guide, I’ll show you how to create your Google My Business listing, and how to optimise it.

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