I’ve made a lot of changes to the SafeWebHosting.com.au website lately and wondered whether all the new content was showing in Google Search?
After all, if Google isn’t indexing my website then I have a serious issue. When people do a Google Search, they won’t be able to see my products and services!
Imagine my surprise when I looked at the results for this website and found the following:
- 4 pages showing that no longer existed
- 3 pages NOT listed
- 9 products NOT listed
This clearly highlights the importance of occasionally checking what results Google shows for your website, blog or store.
Think of the implications of this.
A customer clicks a link and gets a “this page no longer exists” message. Not only does this look bad, but they may give up and look at your competiters website instead.
Likewise, if a customer is looking to buy a product and some of your pages or products are missing, you’ll probably miss out on getting the sale.
Firstly, how Google Search works
There’s a great article in the Google help centre that explains how Google Search works:
To save you having to read it, I’ll quickly explain how it works.
Google crawls your website
There isn’t a central registry of all web pages, so Google must constantly search for new pages and add them to its list of known pages. This process of discovery is called crawling.
Your webpages and content is indexed
After a page is discovered, Google tries to understand what the page is about. This process is called indexing. Google analyzes the content of the page, catalogs images and video files embedded on the page, and otherwise tries to understand the page. This information is stored in the Google index, a huge database stored in many, many (many!) computers.
Service and ranking
When a user types a query, Google tries to find the most relevant answer from its index based on many factors. Google tries to determine the highest quality answers, and factor in other considerations that will provide the best user experience and most appropriate answer, by considering things such as the user’s location, language, and device (desktop or phone). For example, searching for “bicycle repair shops” would show different answers to a user in Paris than it would to a user in Hong Kong.
How to see what Google Search shows for your website.
In the Google Search box in your browser type site: followed by your website name.
Important – When typing it in, make sure there are no spaces.
Hit search and Google will show you al list of all the pages, posts, products etc that it has stored for your website, blog or store.
The image below shows part of the search results for this website.
Now you can see exactly what Google knows about your website, blog or store.
I strongly recommend that you look at the list and make sure nothing is missing, and just as importantly, there’s isn’t anything listed that shouldn’t be there.
What to do if there is an issue
If you find errors in the search results or there’s things missing, don’t worry.
Log in to your Google Webmaster Tools account (create one if necessary), and you can fix everything from there.
Don’t know where to find it?
Just do a Google Search for google webmaster tools.
If you have any questions, please leave a comment!